Quick Hits: Naming and Branding News

Name that ferry: yes, ferries are big in Washington State.

Is there finally a product name for the mythical Apple Tablet? Some people think so, since Apple allegedly acquired the TabletMac trademark from Axiotron last year.

Since September, an advisory committee on Whidbey Island off the coast of Seattle has been gathering potential names for a new ferry between Port Townsend and Keystone. Potential names include Squi Qui, Snakelum, Calista, Skookumchuck, Leschi, Defiance, Haida, The Salish Sea, and Mary Margaret Haugen.

Dockers is rebranding its faded 1990s image with a new line of khakis, with ads reminding men to “wear the pants.”

Comcast has renamed its OnDemand Online service to Fancast Xfinity TV, or Xfinity for short.

1 Comment

Filed under Daily Roundup, naming, product naming, rebranding, renaming

One Response to Quick Hits: Naming and Branding News

  1. Comcast is now Xfinity? What a horrible name, like Spike TV. Don’t even get me started in Squidoo!

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