Quick Hits: Naming and Branding News

A little late to the party: The Beaver changes its name.

Google has taken a sweet approach to crafting names for Android updates…Cupcake, Donut, Éclair, Froyo: they’re all named after desserts.

Hostess invented their signature cup cake in 1919, surely with the hopes that their treat would be inimitable. Now, the company is suing Little Debbie for infringing on their brand’s white loop de loop.

In 1920 The Beaver was the perfect name for a Canadian magazine that celebrated the early culture of the region’s fur traders. Now, Canada’s second oldest magazine is changing its name to avoid being a target for browser censorship and spam filters. After March it will be known as Canada’s History.

We’ve talked about the potential names for Apple’s tablet before, but the latest rumors circulating insist that Jobs will be naming the anticipated product the iPad or the iSlate.

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1 Comment

Filed under branding, naming, product naming, renaming

One Response to Quick Hits: Naming and Branding News

  1. We said “a little late to the party” because Beaver College abandoned its name in 1991. According to ABC News “Beaver College, aiming to shed a source of ridicule and boost enrollment, unveiled today a new school name that’s seemingly satire-proof: Arcadia University.

    The decision was announced just after midnight at a surprise pajama party for students, who were rounded up from residence halls with less than an hour’s notice.”

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