On the Button (OTB) is an extramural project of A Hundred Monkeys, a naming and branding company operating out of an old auto repair shop in Mill Valley, California. We spend more time than is probably healthy thinking about naming and branding, so we created OTB as a way to get some of the thoughts that are hounding us out of our system. Since everyone’s an expert at naming (after all, you named your own kids and your dogs and cats) we invite you to submit your ideas. If you’ve got something worth sharing, send it to eli@ahundredmonkeys.com or put it in the comments section of a post and we’ll tell the world about it.
Thanks for stopping by.
[Masthead photo credit] Eli Altman.
I would love to see a post about the rebranding efforts of Acorn after the embarrassing video leaks by the conservative activists.