Tag Archives: acronyms
Quick Hits: Naming and Branding News
One basketball fan wishes he could rename every NBA team. The official domain registry of Libya has caused quite the stir with its recent seizure of a domain name ending in .ly – the Libyan country code domain extension – … Continue reading
Filed under automatic naming, branding, company naming, naming, product naming, rebranding, renaming
I want my MTV… without the “music television”
by Jeffery Racheff Video killed the radio star, and now MTV has killed the video. After an increasing amount of programming dedicated to all things reality, the cable giant has officially struck the tag “music television” from its logo. It … Continue reading
Filed under naming, rebranding, renaming
WTF to do with corporate acronyms
by Eli Altman Over the weekend I was interviewed by Jacki Lyden on NPR’s Weekend Edition about the Wisconsin Tourism Federation. Recently they got tired of WTF jokes and changed their name to the Tourist Federation of Wisconsin (TFW). I … Continue reading
Filed under company naming, naming
Daily Show reports on Obama rebranding of war and economic programs.
The Daily Show’s John Oliver, Senior “Linguicist,” reports on the Obama administration’s early attempts to rebrand major government programs. Continue reading
Filed under naming, rebranding
