Tag Archives: auto industry
Renault vs. 30,000 French women
by Jeffery Racheff The only thing more dangerous than an angry French woman… is thousands of angry French women. Automaker Renault is learning this the hard way as it faces a backlash over the name of its new electric vehicle, … Continue reading
Filed under naming, product naming
Dodge loses its horns
by Mars Riley Earlier this year, as some of you might know, Fiat bought a 35 percent stake in Chrysler and plans to become the majority shareholder after some pesky government loans are repaid. One of Fiats big goals with … Continue reading
Filed under branding, company naming, naming, positioning, renaming
JD Power and Associates’ quest for initial quality
by Eli Altman So I was watching bad television last night and I saw a commercial for the Nissan Altima. It was a pretty standard car ad complete with professional drivers on closed circuits, screeching tires and paid actors pretending … Continue reading
Filed under naming, product naming
Why can’t newspapers think their way out of a paper bag?
by Eli Altman So while I was stuck in jury duty yesterday, I was reading this article in the Times called “They Pay for Cable, Music and Extra Bags. How About News?” It has some interesting quotes from Rupert Murdoch … Continue reading
Filed under branding
