Tag Archives: cats

Snow Leopard: Apple and the feline kingdom

by Eli Altman In 2001, Apple let the world know that they were cat people by releasing version 10.0 of their operating system and naming it Cheetah. In the eight years since Cheetah, we’ve seen Puma, Jaguar, Panther, Tiger and … Continue reading

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Filed under naming, product naming

Clawing your way to the top

What happens when a product name has zero connection to the brand? A camping trip leads to a curious discovery in the sleeping bag department. Continue reading

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Filed under naming, product naming