Tag Archives: cats
Clawing your way to the top
What happens when a product name has zero connection to the brand? A camping trip leads to a curious discovery in the sleeping bag department. Continue reading
Filed under naming, product naming
About OTB
On the Button is brought to you by the night shift at A Hundred Monkeys, a San Francisco naming, strategy and branding company. We welcome your comments and whatever else you would like to throw at us.-
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