Tag Archives: cheese
Crashing the World’s Biggest Wine and Cheese Party
by Jeffery Racheff Cheese-makers, prepare to curd your enthusiasm. The European Union is cracking down on producers who name their products after places of geographical significance — Camembert, Champagne, etcetera, in an effort to pasteurize fakers and keep the famous … Continue reading
Filed under naming, positioning, rebranding, renaming
Quick Hits: Naming and Branding News
As usual, Apple is front and center in naming news – this time over the recent addition of its music network named Ping. Popular cheeses that come from specific geographical locations may be set to receive new naming protection from … Continue reading
Filed under naming, product naming, renaming
Kraft is going to cheese-bomb Texas stadium
by Jeffery Racheff Football. Cheese. Explosions. These are the cornerstones of every ten year-old boy’s dream. And now, that dream is going to come true. Kraft Foods, the world’s second-largest food and beverage company, has acquired the rights to the … Continue reading
Filed under branding
Take your cheese to the bank
by Danny Altman What’s the difference between Kraft Parmesan cheese and Parmigiano-Reggiano? Well, aside from the taste, and the fact that they’ve been making it in Italy since 1200, you can take the real stuff to the bank. Here’s the … Continue reading
Filed under branding, product naming
