Tag Archives: Chrysler
Quick Hits: Naming and Branding News
I couldn’t resist mentioning this incredibly long product name with an even more incredible price tag: the Zenith Men’s Defy Xtreme Tourbillon Titanium Chronograph Watch (or Z.M.D.X.T.B.T.C.M. for short, if you can remember it). When the stakes are small, the … Continue reading
Filed under branding, company naming, naming, product naming, rebranding, renaming
Quick Hits: Naming and Branding News
Another smartphone platform was christened this week, with Nokia and Intel’s launch of MeeGo. Perhaps the name was inspired by the failed 1997 sci-fi sitcom, whose main character, Meego from the planet Marmazon 4.0, crashed his space ship onto Earth. … Continue reading
Filed under naming, product naming, renaming
Quick Hits: Naming and Branding News
This week’s product naming trademark war comes from the unlikely duo of Porsche and Crocs. The two companies have been sharing the product name Cayman for the past few years. Now, the German carmaker is suing the American clogmaker in … Continue reading
Filed under Daily Roundup, naming, rebranding
Dodge loses its horns
by Mars Riley Earlier this year, as some of you might know, Fiat bought a 35 percent stake in Chrysler and plans to become the majority shareholder after some pesky government loans are repaid. One of Fiats big goals with … Continue reading
Filed under branding, company naming, naming, positioning, renaming
Quick Hits: Branding and Naming News
By Alex Altman • A story from McClatchy on meaningless car names. I don’t buy the story’s title: “What might help automakers: Junk the gibberish car names.” Last time I checked BMW and Mercedes were in better shape than GM … Continue reading
Filed under naming
Brands that might not make it through the year
by Eli Altman A report came out a few days ago that assessed the likelihood that some familiar household brands wouldn’t survive the year. On the watch list was Eddie Bauer, Chrysler, Old Navy, Esquire Magazine, Crocs, Saturn, Budget Rent-a-Car … Continue reading
Filed under branding, rebranding
