Tag Archives: Coca-Cola

by | October 23, 2009

Quick Hits: Naming and Branding News

Later this year you can expect to start seeing the 7.5-ounce Coca-Cola mini in the soda aisle next to its larger counterparts. The diminutive coke will have an identical ingredient list and will likely sell for 50 cents a can. … Continue reading →

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by | June 18, 2009

Tip of the Hat: VitaminWater

by Eli Altman Today I want to give a Tip of the Hat to VitaminWater. Since the first flavors were introduced by Glacéau in 2000, VitaminWater has built a strong and clear brand that continues to grow year after year. … Continue reading →

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by | May 21, 2009

Don’t get sweet with me -OR- how NOT to name a sweetener.

by Eli Altman There’s a new sweetener in town. Its name is Truvia. Truvia is derived from a plant called stevia, which is native to Central and South America. The leaves of the plant are said to contain 30-45 times … Continue reading →

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