Tag Archives: corporate sponsorship
Kraft is going to cheese-bomb Texas stadium
by Jeffery Racheff Football. Cheese. Explosions. These are the cornerstones of every ten year-old boy’s dream. And now, that dream is going to come true. Kraft Foods, the world’s second-largest food and beverage company, has acquired the rights to the … Continue reading
Filed under branding
Bowled over: the changing names of college bowl games
by Barry Silverstein Another college football bowl game season comes to a close tonight. Each year, it seems, the controversy surrounding the BCS (Bowl Championship Series) heats up because of the selection process for the national championship. But there’s another … Continue reading
Corporate sponsorship: America’s new favorite pastime
by Jeffery Racheff Yankee Stadium. Madison Square Garden. Camden Yards. These names conjure more than just sports; they’re icons of popular American culture. Yet nowadays, the names of our favorite sporting arenas are rarely without corporate sponsorship. Since Anheuser Busch convinced … Continue reading
Filed under naming
