Tag Archives: Detroit
Quick Hits: Naming and Branding News
As we celebrate (or grimly accept) the various election results pouring in, a few naming related measures are on my mind. Residents of Detroit, Oregon decided their town’s name is not tarnished by the Motor City’s reputation – they … Continue reading
Filed under branding, naming, product naming, rebranding, renaming
Why can’t newspapers think their way out of a paper bag?
by Eli Altman So while I was stuck in jury duty yesterday, I was reading this article in the Times called “They Pay for Cable, Music and Extra Bags. How About News?” It has some interesting quotes from Rupert Murdoch … Continue reading
Filed under branding
