Tag Archives: disney
Oasis of the Seas: the Titanic times five
by Jeffrey Racheff In many ways, a cruise is the ultimate vacation. You get to travel, relax in the sun, watch live shows, dance and drink, all within a few steps of your own room. It’s like Vegas on the … Continue reading
Filed under branding, naming, product naming
Quick Hits: Naming and Branding News
What happens when your product naming is deceptive? Well, you might be criticized by consumer advocates and chastised by the Federal Trade Commission. You might even end up in a feature story in the New York Times. At least that’s … Continue reading
Filed under Uncategorized
Disney and Marvel, sitting in a tree…
by Jeffery Racheff If you’re anywhere between the ages of 5 and 80, there’s a pretty good chance you’ve been affected by a Disney cartoon or a Marvel comic book character. Most of us were raised by Wolverine’s claws and/or … Continue reading
Filed under branding, positioning
