Tag Archives: fashion
Lindsay Lohan, destroyer of brands
by Jeffery Racheff Is there really no such thing as bad publicity? The old saying holds that any chance to get your name in the paper (or on people’s blogs) is worth the flack you might take for scandal or … Continue reading
Chanel wants to tattoo you, temporarily
By Jeffery Racheff Nothing says rock ‘n’ roll like a good face tattoo. Just look at Mike Tyson. Unfortunately, not everyone can be like Mike. Rock ‘n’ roll (and, in Mike’s case, mild insanity) is only fun in short bursts, … Continue reading
Filed under branding
The Olsen Twins go Olsenboye
by Mars Riley Some things you should know about me: I am not a teenage girl. I rarely wear branded clothing. I do not shop at J.C. Penney. I dislike cupcakes. And I am not a fan of the Olsen … Continue reading
Filed under branding, product naming
When designer jeans are your True Religion
by Jeffery Racheff There are two ways to define a pair of denim jeans. The first says they are nothing more than sturdy lifestyle-and-work pants, made from reasonably cheap material, that go just as well with Motörhead t-shirts as they … Continue reading
Filed under branding, naming, positioning, product naming
