Tag Archives: FDA
Quick Hits: Naming and Branding News
What’s the Whole Foods answer to Trader Joe’s Two Buck Chuck? Three Wishes. At $3 a bottle, that’s only a dollar per wish! Comedy Central is set to release its new brand identity January 1st. An unveiling of sorts, in … Continue reading
Filed under branding, naming, product naming, rebranding, renaming
Maalox Total Relief: works so well it will make you sick
By Jeffery Racheff If there’s one place you don’t want to confuse names, it’s probably in the world of medicine and drugs. Take Maalox Total Relief for instance. Folks looking for deliverance from diarrhea flocked to the over-the-counter medicine, assuming … Continue reading
Filed under branding, naming, product naming, renaming
Ariva tobacco candy up for FDA review
by Danny Altman I was elated to hear that tobacco now comes in candy form because I was a big fan of candy cigarettes when I was a kid. Wintergreen-flavored Ariva is already available in some drug and convenience stores, … Continue reading
Filed under naming, product naming
The side-effects of pharmaceutical naming
by Barry Silverstein It’s a little ridiculous that prescription drugs can be advertised to the public. Why should your TV tell you what medications you need? Isn’t that your doctor’s job? It’s all part of something called DTC (Direct To … Continue reading
Filed under naming, product naming
