Tag Archives: gatorade
Quick Hits: Naming and Branding News
Mom-and-pop eateries with “footlongs” on the menu have been receiving cease-and-desist letter from Subway, after the company applied for a trademark for the term. A Californian spends 19 years without a name before choosing one for himself: Maximus Julius Pauson. … Continue reading
Filed under branding, company naming, naming, product naming, rebranding, renaming
G, is this a branding strategy?
by Barry Silverstein As a brand category leader, you should be inspirational, innovative, and ahead of the pack. That’s why it’s disappointing to see a leader like Gatorade being a follower. At one time, Gatorade was unique. In the 1960s, … Continue reading
Filed under naming, product naming, rebranding, renaming
Tiger Woods and the sponsor spiral
by Jeffery Racheff Tiger Woods has fallen, and it doesn’t look like he’s going to get up anytime soon. Ever since word came out about his scandalous off-course activities, the world’s most respected golfer has been stuck in the rough. … Continue reading
Filed under branding, positioning, rebranding
