Tag Archives: GM
Quick Hits: Naming and Branding News
Is GM urging its employees to stop using the Chevy name? And what does this mean for a name that is so embedded in popular culture? The ‘outright absurdity’ of contemporary cocktail naming, complete with a slideshow of some favorite … Continue reading
Filed under branding, company naming, naming, product naming, renaming
Quick Hits: Branding and Naming News
Mama’s not going to take away your Kodachrome–Kodak is. After 74 years of production, Kodak’s pulling the plug on the iconic brand. What took them so long? Intel has plans to simplify their brands of computer chips. Centrino is on … Continue reading
Filed under Daily Roundup
Quick Hits: Branding and Naming News
By Alex Altman • It’s official. The swine flu outbreak (or as it’s known around here, “Sex with Madonna”) is a veritable pandemic according to the WHO. • Several Chinese carmakers have expressed interest in Volvo. I’m wondering whether or not … Continue reading
Filed under naming
Renaming your way out of a swamp
By Danny Altman Making a fresh start with a new name is as American as apple pie. Since there hasn’t been any uplifting American auto news lately, an AP story asks, “Should the new GM start with a new name?” … Continue reading
Filed under company naming, naming
Quick Hits: Branding and Naming News
By Alex Altman • A story from McClatchy on meaningless car names. I don’t buy the story’s title: “What might help automakers: Junk the gibberish car names.” Last time I checked BMW and Mercedes were in better shape than GM … Continue reading
Filed under naming
Naming sleight of hand: GMAC today, Ally tomorrow
by Danny Altman and Eli Altman GMAC Bank pulls a fast one. On Friday, it’s GMAC. On Monday, it’s Ally with a cute purple “a.” According to bank officials, GMAC settled on the name Ally after “extensive” interviews with customers. … Continue reading
Filed under company naming, naming, positioning, renaming
