Tag Archives: logos

Quick Hits: Naming and Branding News

How exactly does BP name its various contraptions, techniques, and technologies implemented during the oil spill? You might like this quiz: is the name oil-spill related? Or is it the name of a Steven Seagal or Jean-Claude Van Damme movie? … Continue reading

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Filed under automatic naming, naming, rebranding

I want my MTV… without the “music television”

by Jeffery Racheff Video killed the radio star, and now MTV has killed the video. After an increasing amount of programming dedicated to all things reality, the cable giant has officially struck the tag “music television” from its logo. It … Continue reading

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Filed under naming, rebranding, renaming

Quick Hits: Branding and Naming News

Not everyone gets the opportunity to help name a new product, but thanks to the economic stimulus package we all have a chance. Fermilab has been given $53 million to build a new machine for accelerating protons and they’re asking … Continue reading

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Filed under branding, company naming, naming, product naming, Uncategorized