Tag Archives: Microsoft
Quick Hits: Naming and Branding News
One product, two versions: named Kin One and Kin Two. Here yesterday, gone today. Why aren’t consumers answering Microsoft’s calls? National Public Radio is changing its name to NPR, apparently because it’s more “modern and streamlined.” Okay. Frontier Airlines, after … Continue reading
Filed under branding, company naming, naming, product naming, rebranding
Quick Hits: Naming and Branding News
Another smartphone platform was christened this week, with Nokia and Intel’s launch of MeeGo. Perhaps the name was inspired by the failed 1997 sci-fi sitcom, whose main character, Meego from the planet Marmazon 4.0, crashed his space ship onto Earth. … Continue reading
Filed under naming, product naming, renaming
Quick Hits: Naming and Branding News
Google has filed a trademark for the product name “Nexus One” for its upcoming smartphone release. Some think this name stems from the moniker given by Philip K. Dick to the cyborgs in his book “Do Androids Dream of Electric … Continue reading
Filed under branding, company naming, Daily Roundup, naming, product naming, renaming
When brand names go generic
By Alex Altman We wrote about Microsoft’s new search engine, Bing, when it first came out in June. At the time, Microsoft CEO Steve Ballmer said in an interview that he liked the name Bing because it has the potential … Continue reading
Bing it on! First takes on Microsoft’s new search engine.
by Alex Altman It’s already been binged! (Bung? Bunged?) There has been plenty to talk about since Bing’s June 3 launch. Some hot topics include: the search experience [WSJ], the logo [Brand New], the porn controversy [cNet], and the name … Continue reading
Filed under naming, product naming
Bing – A new search engine readies itself for battle
by Danny Altman Microsoft, hoping that the third time is the charm, has renamed its third place search engine Bing, due to launch this week at bing.com. First it was MSN Search. Then it became Live Search. Now it’s Bing. … Continue reading
Filed under naming, positioning, product naming
