Tag Archives: naming rights
Chicago Transit Authority to Sell its Soul, Keep its Colors
by Jeffery Racheff Which would you rather have: a new name for your local bus and train lines, or higher fares on your ride to work? If you’re like most people struggling to get by in today’s economy, you don’t … Continue reading
Quick Hits: Naming and Branding News
After a legal battle with the Irish low-cost airline Ryanair, the creator of the website ihateryanair.co.uk was forced to hand over the domain name to the carrier. For those of you would still like to commiserate, the content of the … Continue reading
Filed under naming
Quick Hits: Naming and Branding News
What happens when your product naming is deceptive? Well, you might be criticized by consumer advocates and chastised by the Federal Trade Commission. You might even end up in a feature story in the New York Times. At least that’s … Continue reading
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