Tag Archives: New York Times
Quick Hits: Naming and Branding News
Donald Goerke, the man behind the popular pantry staple SpaghettiOs died recently at the age of 83. According to the New York Times, the O that became symbolic of the brand could have been a baseball, a cowboy, an astronaut, … Continue reading
Filed under branding, company naming, naming, product naming, rebranding, renaming
Quick Hits: Naming and Branding News
I generally try to keep my electronics away from the reach of liquids, but Malcolm Fontier, the brand behind a new product named iMojito doesn’t seem so concerned. The new leather wallet doubles as an iPod/iPhone case. I don’t see … Continue reading
Filed under branding, product naming
Quick Hits: Naming and Branding News
What happens when your product naming is deceptive? Well, you might be criticized by consumer advocates and chastised by the Federal Trade Commission. You might even end up in a feature story in the New York Times. At least that’s … Continue reading
Filed under Uncategorized
Quick Hits: Branding and Naming News
Not everyone gets the opportunity to help name a new product, but thanks to the economic stimulus package we all have a chance. Fermilab has been given $53 million to build a new machine for accelerating protons and they’re asking … Continue reading
Filed under branding, company naming, naming, product naming, Uncategorized
Bing – A new search engine readies itself for battle
by Danny Altman Microsoft, hoping that the third time is the charm, has renamed its third place search engine Bing, due to launch this week at bing.com. First it was MSN Search. Then it became Live Search. Now it’s Bing. … Continue reading
Filed under naming, positioning, product naming
For some brands there is life after death
by Danny Altman In a New York Times story called Brand Names Live On After the Stores are Closed, we find out what happens when brands survive the companies that gave birth to them. A case in point, a familiar … Continue reading
Why can’t newspapers think their way out of a paper bag?
by Eli Altman So while I was stuck in jury duty yesterday, I was reading this article in the Times called “They Pay for Cable, Music and Extra Bags. How About News?” It has some interesting quotes from Rupert Murdoch … Continue reading
Filed under branding
