Tag Archives: Nike
Tiger Woods and the sponsor spiral
by Jeffery Racheff Tiger Woods has fallen, and it doesn’t look like he’s going to get up anytime soon. Ever since word came out about his scandalous off-course activities, the world’s most respected golfer has been stuck in the rough. … Continue reading
Filed under branding, positioning, rebranding
Jordan adds fuel to the fire
by Mars Riley On Friday, Michael Jordan was accepted into the Basketball Hall of Fame in Springfield, Mass. In many ways it felt like a final farewell to the playing career of the sport’s greatest. After a few comebacks, this … Continue reading
To form a more perfect union: The MLS names its Philadelphia expansion team.
by Eli Altman Major League Soccer has a new team: the Philadelphia Union. On Monday, the name and identity of the league’s 16th team were unveiled. While it may sound more like a newspaper than a soccer team, the Union … Continue reading
Branding is just like life
by Danny Altman Last time I said that we are all walking around with an enormous database of human behavior. Here are a few things that I know about people from my walks around the neighborhood. If I say hello, … Continue reading
Filed under branding, branding is just like life, company naming, naming, product naming
