Tag Archives: Nokia
Quick Hits: Naming and Branding News
In a move to compete with McDonald’s and convenience stores, Starbucks is testing a new size for iced beverages, named “Trenta.” Just one ounce shy of a Big Gulp, the Trenta, which means thirty in Italian, will hopefully quench all … Continue reading
Filed under naming, product naming, renaming
Quick Hits: Naming and Branding News
Another smartphone platform was christened this week, with Nokia and Intel’s launch of MeeGo. Perhaps the name was inspired by the failed 1997 sci-fi sitcom, whose main character, Meego from the planet Marmazon 4.0, crashed his space ship onto Earth. … Continue reading
Filed under naming, product naming, renaming
Quick Hits: Naming and Branding News
In an effort to thwart knockoffs of its popular breakfast cereal in the U.K., Kellogg’s has begun testing laser technology that will allow the Corn Flakes to be individually branded with the Kellogg’s logo. Take that, fake flakes. To celebrate … Continue reading
Filed under branding, product naming, Uncategorized
