Tag Archives: NPR
Quick Hits: Naming and Branding News
One product, two versions: named Kin One and Kin Two. Here yesterday, gone today. Why aren’t consumers answering Microsoft’s calls? National Public Radio is changing its name to NPR, apparently because it’s more “modern and streamlined.” Okay. Frontier Airlines, after … Continue reading
Filed under branding, company naming, naming, product naming, rebranding
WTF to do with corporate acronyms
by Eli Altman Over the weekend I was interviewed by Jacki Lyden on NPR’s Weekend Edition about the Wisconsin Tourism Federation. Recently they got tired of WTF jokes and changed their name to the Tourist Federation of Wisconsin (TFW). I … Continue reading
Filed under company naming, naming
Try not caring.
There’s a certain amount of foolishness about the way we go about constructing brands. Actor Jason Segal helps us understand that you never know exactly when or how you will hit the emotional core, but when you do, just have the sense to get out of the way. Continue reading
Filed under branding
