Tag Archives: Obama
Quick Hits: Naming and Branding News
Greek philosophers of nature named the comet sometime around 500 B.C. using the Greek word kometes meaning “a head with long hair.” For those of you waiting with baited breath to find out what Vladimir Putin decided to name his … Continue reading
Filed under branding, naming, product naming, rebranding, renaming
Quick Hits: Naming and Branding News
Is GM urging its employees to stop using the Chevy name? And what does this mean for a name that is so embedded in popular culture? The ‘outright absurdity’ of contemporary cocktail naming, complete with a slideshow of some favorite … Continue reading
Filed under branding, company naming, naming, product naming, renaming
Daily Show reports on Obama rebranding of war and economic programs.
The Daily Show’s John Oliver, Senior “Linguicist,” reports on the Obama administration’s early attempts to rebrand major government programs. Continue reading
Filed under naming, rebranding
