Tag Archives: Porsche
Quick Hits: Naming and Branding News
This week’s product naming trademark war comes from the unlikely duo of Porsche and Crocs. The two companies have been sharing the product name Cayman for the past few years. Now, the German carmaker is suing the American clogmaker in … Continue reading
Filed under Daily Roundup, naming, rebranding
Update: Porsche Panamera–Welcome to the cockpit
We just came across some pictures of the Porsche Panamera interior. Can someone tell us when you would need to go from “sport” to “sport plus”? High speed getaway? Avalanche on a mountain road? Late to a PTA meeting? You … Continue reading
Filed under Uncategorized
The Porsche Panamera gets put to the (naming) test
by Eli Altman Yesterday, recession be damned, Porsche debuted the newest addition to its lineup at Auto Shanghai—the Panamera. It’s a four-door luxury sedan that starts at $89,000 and tops out around $132,000 with all-wheel drive and some turbo. U.S. … Continue reading
Filed under naming, product naming
