Tag Archives: sports drinks
G, is this a branding strategy?
by Barry Silverstein As a brand category leader, you should be inspirational, innovative, and ahead of the pack. That’s why it’s disappointing to see a leader like Gatorade being a follower. At one time, Gatorade was unique. In the 1960s, … Continue reading
Filed under naming, product naming, rebranding, renaming
I could so go for a Crayon right now
By Alex Altman Up until yesterday, I was under the impression that Crayons were waxy drawing utensils used by pre-schoolers. It looks like I’m wrong. The Crayons drink company acquired the rights to the Crayons name in 2004 and launched … Continue reading
Filed under naming, product naming
Tip of the Hat: VitaminWater
by Eli Altman Today I want to give a Tip of the Hat to VitaminWater. Since the first flavors were introduced by Glacéau in 2000, VitaminWater has built a strong and clear brand that continues to grow year after year. … Continue reading
Filed under branding, naming, positioning, product naming, Tip of the hat
