Tag Archives: Steve Jobs
Quick Hits: Naming and Branding News
I generally try to keep my electronics away from the reach of liquids, but Malcolm Fontier, the brand behind a new product named iMojito doesn’t seem so concerned. The new leather wallet doubles as an iPod/iPhone case. I don’t see … Continue reading
Filed under branding, product naming
Try not caring.
There’s a certain amount of foolishness about the way we go about constructing brands. Actor Jason Segal helps us understand that you never know exactly when or how you will hit the emotional core, but when you do, just have the sense to get out of the way. Continue reading
Filed under branding
