Tag Archives: Trader Joe's
Quick Hits: Naming and Branding News
What’s the Whole Foods answer to Trader Joe’s Two Buck Chuck? Three Wishes. At $3 a bottle, that’s only a dollar per wish! Comedy Central is set to release its new brand identity January 1st. An unveiling of sorts, in … Continue reading
Filed under branding, naming, product naming, rebranding, renaming
Tip of the hat: Trader Joe’s
by Danny Altman The idea of Trader Joe’s is an island market where some wily trader scours the world for tasty bargains and passes the savings along to you. Shopping there was supposed to feel like a treasure hunt, and … Continue reading
Filed under branding, positioning, Tip of the hat
