Tag Archives: VitaminWater
Quick Hits: Naming and Branding News
The newest contender in the electronic reader race was unveiled last week at Las Vegas’ Consumer Electronics Show. What has the Hearst Corporation named this new product? The Skiff. Sounds to me like a cross between a scuffle and a … Continue reading
Filed under naming, product naming, renaming, Uncategorized
G, is this a branding strategy?
by Barry Silverstein As a brand category leader, you should be inspirational, innovative, and ahead of the pack. That’s why it’s disappointing to see a leader like Gatorade being a follower. At one time, Gatorade was unique. In the 1960s, … Continue reading
Filed under naming, product naming, rebranding, renaming
Tip of the Hat: VitaminWater
by Eli Altman Today I want to give a Tip of the Hat to VitaminWater. Since the first flavors were introduced by Glacéau in 2000, VitaminWater has built a strong and clear brand that continues to grow year after year. … Continue reading
Filed under branding, naming, positioning, product naming, Tip of the hat
