Tag Archives: Wall Street Journal
Quick Hits: Naming and Branding News
Donald Goerke, the man behind the popular pantry staple SpaghettiOs died recently at the age of 83. According to the New York Times, the O that became symbolic of the brand could have been a baseball, a cowboy, an astronaut, … Continue reading
Filed under branding, company naming, naming, product naming, rebranding, renaming
The bulletproof glass is back
by Danny Altman WaMu rebranding update: The concierge desk is now closed. The tellers are back where they belong: behind a wall of inch-thick glass. J.P. Morgan Chase, the new owner of Washington Mutual, is dragging the bank’s retail branches … Continue reading
Filed under rebranding
