Tag Archives: Washington Mutual
The bulletproof glass is back
by Danny Altman WaMu rebranding update: The concierge desk is now closed. The tellers are back where they belong: behind a wall of inch-thick glass. J.P. Morgan Chase, the new owner of Washington Mutual, is dragging the bank’s retail branches … Continue reading
Filed under rebranding
Chase should have taken over a bank with a shorter name…
by Eli Altman When Washington Mutual got seized by the FDIC in September 2008, it was the largest bank failure ever. Today, after acquiring the bank’s assets, Chase is going through the tedious process of taking everything that said WaMu … Continue reading
Filed under branding, rebranding
