Tag Archives: wine
Crashing the World’s Biggest Wine and Cheese Party
by Jeffery Racheff Cheese-makers, prepare to curd your enthusiasm. The European Union is cracking down on producers who name their products after places of geographical significance — Camembert, Champagne, etcetera, in an effort to pasteurize fakers and keep the famous … Continue reading
Filed under naming, positioning, rebranding, renaming
Quick Hits: Naming and Branding News
How much does it cost to rename a freeway? Residents of Los Angeles are about to find out, as their oldest freeway – most recently known as the Pasadena Freeway – is getting a new name. Actually, it’s the freeway’s … Continue reading
Filed under company naming, naming, product naming, renaming
Wines That Rock: Keith Richards in a bottle
by Jeffery Racheff We all know how rock ‘n’ roll sounds, but have you ever wondered what it tastes like? If so, raise your glasses to Wines That Rock, a new company that wants to officially merge the two staples of … Continue reading
Filed under naming, product naming
